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The copy contains a thoughtfully crafted emotional message that perfectly encapsulates the brand’s remorse at losing one of its subscribers. Unsubscribe easily from whatever you don’t want. Clean up your inbox Instantly see a list of all your subscription emails. You can turn it on by navigating to Settings -> Administration -> System Settings -> Marketing Tab. By default, the functionality behind unsubscribe is OFF in Microsoft Dynamics 365. Home App How we use data Login Get started Menu. The functionality is to provide the ability for email recipients to unsubscribe from future bulk emails. Want to do something different from traditional approaches? Take a look at this unsubscribe template from Puma, which is bound to make people think twice before they part ways with the brand. Email marketers are supposed to comply with CAN-SPAM, meaning that they need to provide an easy way for recipients to unsubscribe to their emails. Easily unsubscribe in one click from email subscriptions.

What is worth mentioning here is the inventive way in which they have summarized their salient features towards the bottom of the email, telling their customers what they stand to gain from JetBlue should they remain subscribed to its services. So, just to clarify: If you’re planning to send cold emails (unsolicited commercial email), you must include a way to opt out. Just to make sure that the email reaches out to every cross-section of its audience (age, gender, location, etc.), JetBlue in its email HTML has aptly used modern fonts and graphics subtly stating all the reasons why subscribers should not unsubscribe from their newsletter. There should be a clear way to opt out (the easiest is an unsubscribe link).